Cinemark Brazil is proud to be a partner of It’s All True – International Documentary Film Festival, one of the major festivals in Latin America entirely devoted to documentaries. This is the second consecutive year that we will make available one of our most valuable screening rooms in the São Paulo Eldorado Mall complex to house part of the 13th edition of It´s All True. Following up on our policy of investing in projects to bring the general public closer to audiovisual productions and aware of the credibility and relevance of such event, we have allocated part of the proceeds from the Projeta Brasil 2007 – Cinemark’s annual initiative aimed at promoting Brazilian cinematography – as a token of our support to the Festival’s 2008 edition.

Cinemark’s Projeta Brasil program encompasses two different approaches. On the one hand, it attracts traditional audiences to Brazilian cinema. On the other hand, it yields proceeds which are fully reinvested to promote Brazilian film production. All the proceeds generated by Projeta Brasil are invested throughout the subsequent 12 months in awards, support for festivals and other projects. Since its inception in November 2000, the proceeds from Projeta Brasil have been channeled to Brazilian film production through sponsorship or support of a variety of projects. It is with great satisfaction that we have included It´s All True in this select list.

We are truly honored and gratified by this partnership between Cinemark Brazil and It’s All True since we share the same ideals of achieving the development of the audiovisual production market and valuing the educational and cultural impact of such initiative in Brazil. We therefore hope that this year’s partnership will represent just the second of many collaborations to come.

Cinemark Brazil

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