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An investigation of the relationship between politics and the media and the evolution of political marketing techniques in recent Brazilian history. Starting with an analysis of campaigns by Getúlio Vargas, Juscelino Kubitscheck - the first to use TV - and Jânio Quadros, this film looks at the development of propaganda mechanisms to influence voters, making the candidates perfect their images and communication techniques. Journalists, politicians, and marketers like Duda Mendonça, Paulo de Tarso, Ronald de Carvalho, Wlaney Pinheiro, and others comment on several dramatic election campaign moments of 1989, 1994, and 2006, like the famously edited debate between candidates Luiz Inácio Lula da Silva and Fernando Collor de Mello in 1989.
S: VICENTE FERRAZ, ALESSANDRA ALDÉ | C: LEONARDO EDDE | Ca: LEONARDO EDDE | SM: TONINHO MURICI | E: RENATO MARTINS, ADRIANA BORGES, SILVIA BOSCHI E JAIÊ FAAVEDRA | M: ANDRÉ PROTÁSIO, FLÁVIO MENDES | SE: FRANCISCO SLADE | P: LEONARDO EDDE | EP: LEONARDO EDDE, DANIELA MARTINS, EDUARDO ALBERGARIA | PC: URCA FILMES |
LEONARDO EDDE
S: Script - A: Animation - C: Cinematographer - Ca: Camera - SM: Sound Mixer - S: Sound - E: Editing - M: Music - SE: Sound Editor - P: Producer - EP: Executive Producer - PC: Production Company
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